Article published on November 7, 2025.

Shortly after our pop-up in Paris, Milia Matcha set up at La Samaritaine for an exceptional month to mark the opening of our first permanent store, now open year-round in the Beauty Area, Level -1.

Our store located on Level -1 of La Samaritaine

The return of Cherry Matcha as a permanent edition

This launch marked the return of our Matcha Cerise, which was available exclusively at La Samaritaine for two weeks before joining our permanent collection on miliamatcha.com.

For this occasion, we opened our pop-up matcha bar in the colours of our Cherry Matcha.

We’ve also created a brand-new signature drink: cherry purée, cherry-flavored Matcha, Oatly oat milk, and cherry whipped cream. A rich and fruity creation designed to showcase our Cherry Matcha.

Cherry Ceremonial Matcha 30g

Fruity and tangy

€34.90 View product →

An intense and unforgettable month

In one month, we served over 30,000 matcha drinks, far exceeding our expectations.

We loved meeting you, chatting over a cup of matcha, and introducing you to our world in the heart of such an iconic venue as La Samaritaine.

Thank you for your loyalty and trust.

Find our entire product line in the Beauty Area on Level -1 at La Samaritaine.