Milia Matcha at la Samaritaine

Milia Matcha© opens at La Samaritaine

Shortly after our pop-up in Paris, Milia Matcha took residence at La Samaritaine for an exceptional month to mark the opening of our first permanent store, now open year-round in the Beauty Area on level -1.

The return of Cherry Matcha as a permanent edition

This opening marked the return of our Cherry Matcha, available exclusively for two weeks at La Samaritaine before joining our permanent collection at miliamatcha.com.

For this occasion, we opened our pop-up matcha bar in the colours of our Cherry Matcha.

We also created a unique signature drink: cherry purée, Cherry-flavoured Matcha, Oatly oat milk, and cherry whipped cream. A delicious, fruity creation that showcases our Cherry Matcha.

An intense and unforgettable month

In one month, we served over 30,000 matcha drinks, far exceeding our expectations.

We loved meeting you, chatting over a matcha, and introducing you to our world in such an iconic location as La Samaritaine.

Thank you for your loyalty and trust. 

Find all our products in the Beauty section, level -1, at La Samaritaine.