BACK IN STOCK
Discover our White Chocolate Matcha
Pop-Up
Article published on November 7, 2025.
Shortly after our pop-up in Paris, Milia Matcha at La Samaritaine for a special one-month event to celebrate the opening of our first permanent store, which is now open year-round in the Beauty Area on Level -1.
This launch marked the return of our Matcha Cerise, available exclusively for two weeks at La Samaritaine before joining our permanent collection on miliamatcha.com.
For this occasion, we opened our pop-up matcha bar in the colours of our Cherry Matcha.
We’ve also created a brand-new signature drink: cherry purée, cherry-flavored Matcha, Oatly oat milk, and cherry whipped cream. A rich and fruity creation designed to showcase our Cherry Matcha.
Matcha Ceremony Cherry 30g
Fruity and tangy
In one month, we served over 30,000 matcha drinks, far exceeding our expectations.
We loved meeting you, chatting over a cup of matcha, and introducing you to our world in the heart of such an iconic venue as La Samaritaine.
Thank you for your loyalty and trust.
Find our entire product line in the Beauty section on Level -1 at La Samaritaine.
Find Us
Good Samaritan
Beauty Area, Level -1
9 Rue de la Monnaie, 75001 Paris
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Frequently Asked Questions
Our products are currently available exclusively through our online store, as well as at La Samaritaine in Paris, our only brick-and-mortar location.
Our entire product line is available at La Samaritaine, subject to in-store availability. However, we unfortunately do not have real-time visibility into La Samaritaine's inventory levels.