Pop-up Paris

Pop-Up

Milia Matcha in Paris

Article published on November 7, 2025.

In four days, we served more than 10,000 drinks—that’s 3 matcha drinks per minute—along with hundreds of pastries, and 90 staff members worked hard to ensure you had a truly unique experience.

Our pop-up shop in the heart of the Marais

For four days, Milia Matcha set up shop in the heart of the Marais for its very first Paris pop-up.

A place designed to introduce you to our world, let you sample our drinks, and enjoy the Milia Matcha experience.

Every element of the space has been carefully thought out: the materials, the colours, the furniture...

Milia Matcha Pop-Up in Paris

A matcha bar designed down to the last detail

More than ten meters of bar counter, about thirty baristas, and matcha being prepared nonstop all weekend.

Our matcha bar featured our classic matcha drinks—which can be enjoyed the traditional way or as a latte—as well as four exclusive signature drinks created especially for the event:

Our Signature Drinks

Iced Strawberry Matcha, Iced Vanilla Matcha, Iced Coconut Cloud Matcha, and our hot White Chocolate Matcha.

Fruity or comforting recipes, created to help you discover our matcha in an even more indulgent way.

To complement our drinks, we put together a selection of pastries by Yann Couvreur:

Our Pastries

Raspberry-almond dessert, Madagascar vanilla flan, white chocolate crunch, vanilla and mango-passion fruit, and a Basque cheesecake with Milia Matcha.

Immersion in the heart of Japan

We had set up a traditional Japanese-style area where guests could sit down, enjoy their drinks, and see an authentic granite mill used to grind tencha leaves into matcha powder.

A shop dedicated to the world of Milia Matcha

Inside the pop-up, we created an immersive shop where visitors could explore our products and smell our different scents: Vanilla, White Chocolate, and Strawberry.

An exclusive pink tote bag was also on sale there. It will soon be available as a permanent edition on our website.