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Milia Matcha
Pop-up Paris

Pop-up Paris

    In four days, over 10,000 drinks served—that's 3 matchas per minute—hundreds of pastries, and 90 staff members mobilised to bring you a unique experience.

    Our pop-up in the heart of the Marais

    For four days, Milia Matcha set up shop in the heart of the Marais for its very first Parisian pop-up.

    A place to discover our world, taste our beverages and live the Milia Matcha experience.

    Every element of the space has been carefully considered: materials, colours, furniture... 

    A matcha bar designed down to the last detail

    Over ten metres of bar, some thirty baristas, and matchas prepared non-stop all weekend long.

    Our matcha bar featured our classic matcha beverages, to be enjoyed traditionally or as a latte, as well as four exclusive signature drinks created especially for the event:

    • Iced Strawberry Matcha

    • Iced Vanilla Matcha

    • Iced Matcha Coco Cloud 

    • Hot White Chocolate Matcha

    Fruity or comforting recipes, created to help you discover our matcha in an even more indulgent way.

    To accompany our drinks, we created a selection of Yann Couvreur pastries: raspberry-almond entremet, Madagascar vanilla flan, white chocolate, vanilla and mango-passion craquant, and a Basque cheesecake with Milia Matcha matcha.

    Immersion in the heart of Japan

    We had set aside a traditional Japanese space to sit and savour our drinks, and to discover a real granite millstone, used to grind tencha leaves into matcha powder.

    A boutique dedicated to the Milia Matcha universe

    Inside the pop-up, we created an immersive boutique where you could discover our products and smell our different flavours: Vanilla, White Chocolate and Strawberry.

    An exclusive pink tote bag was also available. A permanent edition will soon be available on our website.

    A unique experience

    For us, this pop-up represents several months of preparation to create a place that reflects our world and our expertise.

    Thousands of you came to discover our products and beverages, chat with us and share a moment over a matcha.

    We were delighted to meet you and would like to thank you for your presence and loyalty.