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OUR MATCHA
WHAT IS MATCHA?
Unlike traditional tea, matcha is not infused: the tea leaves are entirely ground to be consumed as a powder. You ingest the whole leaf, which allows you to benefit from 100% of its nutrients and antioxidant properties.
This tea has been used for centuries in the Japanese tea ceremony. It can be enjoyed in the traditional way (mixed with water) or as a matcha latte. At Milia Matcha, every step—from harvesting to grinding to canning—is carried out in Japan at the same location to ensure consistent quality and absolute respect for Japanese craftsmanship.
THE OKUMIDORI
OUR VARIETY
We have chosen to work exclusively with the Okumidori variety, a rare cultivar that accounts for only a few per cent of total matcha production in Japan.
This variety is renowned for its natural sweetness, complete absence of bitterness, and deep green colour.
By contrast, most matcha on the market uses the Yabukita variety. This cultivar, more common and easier to produce, often yields a matcha that is more bitter, lighter in colour, and less aromatic.
Okumidori, on the other hand, requires longer shading, more delicate harvesting, and particular expertise, making it an exceptionally prized variety in Japan.
At Milia Matcha, everything comes directly from Japan, with no blending, no dilution, and no multiple sourcing. Every leaf we use is grown, harvested, and processed by our producer alone, ensuring complete traceability.
ORGANIC CERTIFICATION
In Japan, organic certification is extremely costly and difficult for small, artisanal farms to obtain.
This does not affect the quality or the absence of pesticides in our crops. We have chosen to directly monitor quality by conducting independent analyses at a German laboratory (Eurofins). These tests confirm the total absence of pesticides or chemical residues, and we repeat these analyses for each harvest to ensure consistent, impeccable quality.
Our approach prioritises transparency and genuine control over costly labels: a commitment that reflects our exacting standards and expertise.
WHAT MAKES US UNIQUE
Every detail of Milia Matcha© design has been carefully considered to preserve the freshness and flavour of matcha. Our cans, manufactured in Osaka, are designed without labels using a 12-step process, ensuring optimal protection from light and moisture. They are filled and sealed just hours after grinding, ensuring that the aromas and nutrients are perfectly preserved.
Our production facility is FSSC 22000 certified, the most demanding international standard for food safety. Each batch is checked according to specific criteria: powder fineness, grinding consistency, colour, texture, and homogeneity.
Where is our matcha grown?
Our matcha is grown in Mie Prefecture, Japan, a region renowned for the quality of its tea plantations.
Its humid climate and mountains provide an ideal environment for growing matcha tea.
We work with an independent producer who is the heir to a family plantation that has been passed down for over 60 years. By working with a single producer, we guarantee complete traceability and control, from cultivation to canning. This direct link also allows us to invest in modernising equipment, training local teams, and preserving traditional Japanese expertise.
INCOMPARABLE QUALITY
Every stage of Milia Matcha© production is monitored and tested: harvesting, grinding, consistency, fineness, and freshness. Our leaves come exclusively from the first harvest of the year, which has the highest concentration of antioxidants.
Our recipes are tailor-made in Japan, with no added sugar, no additives, no artificial flavours, and no preservatives. We are committed to enhancing matcha tea without altering its natural flavour.