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One can sold
every 5 minutes

Best seller

Ceremony Matcha

Vanilla

£96.90

100G

Smooth
Subtle

Milia Matcha

The Essentials

€49.90

Discovery set

Ceremony Matcha

Cherry

34.90 EUR €

30G

Fruity
Tangy

Ceremony Matcha

Ceremony

€92.90

100G

Traditional
Smooth

Key figures

129,540 customers

Our matcha has already won over more than 129,540 customers worldwide.

185 countries

Enjoy the Milia Matcha experience internationally, as we deliver our products to over 185 countries.

5 pop-ups

After a first pop-up in Seoul in 2024, 2025 was marked by our Pop-Up Tour in Seoul, Tokyo and Paris. Finally, October 2025 saw the opening of our unique matcha bar at La Samaritaine. In all, over 45,000 visitors came to sample our matcha.

20 hectares

We grow our matcha in Japan's Mie prefecture, on over 20 hectares of fields tended by the same family for 62 years.

€75,000 donated

For every order placed on the website, we donate €0.50 to the charity to help make children’s dreams come true. Since we were founded, €75,000 has been donated to the Rêves charity thanks to your orders.

GUIDE

WHAT IS MATCHA?

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POP-UP PARIS

A look back at our Paris pop-up in September 2025: in four days, we served over 10,000 drinks, thousands of pastries and mobilised 90 staff members to bring you a unique experience.

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100% CONTROLLED PRODUCTION

Total traceability

Our matcha is harvested once a year at the end of May. By working exclusively with a single producer, we ensure complete traceability: each leaf is grown, harvested, and then processed into matcha directly on-site, with no middlemen involved.

Impeccable quality control

Every batch of matcha undergoes meticulous inspection: grain fineness, consistency of grinding, and uniformity of texture. High-quality matcha is characterized by an extremely fine powder, and every step is strictly controlled to ensure this standard is met in every batch. Our production facility is FSSC 22000 certified, the most rigorous international standard for food safety.

A bespoke can

Designed without labels, our cans are conceived and manufactured in Osaka, following a 12-step process. Each can is meticulously filled, weighed and sealed just a few hours after the matcha has been reduced to powder, preserving its freshness and flavour to the utmost.

Ceremony Essentials Gift Set

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What people are saying about us

FAQ

Learn more

Where does Milia Matcha matcha come from?

Our matcha is harvested in Mie Prefecture, a mountainous region of Japan.

What makes your matcha so special?

What sets our Matcha apart is that it has no bitterness at all; it is smooth and has a naturally sweet flavor.

Our Milia Matcha© ceremonial matcha is a blend made entirely from the finest Okumidori tea plants, one of the rarest tea varieties. It accounts for only a few percent of Japan’s total matcha production.